Tyler and Odd Future are so different and so offensive but yet so artistic and genius at the same time. Odd Future shows are complete with gnomes, masks, and stage-diving similar to what you’d get from a rock concert. Still we can’t forget that although not unheard of, it is a bit bizarre to see the kind of shows they put on. The deal allows them to have their own label and keep full creative control. Furthermore, their manager Chris Clancy, a former Interscope executive takes an unconventional approach to managing their careers which can be demonstrated by their recent deal with Sony RED Distribution. And the connection they’ve built with their fans can be described as exceptional. Their website and blog via Tumblr is incredibly well put-together and ran by the members themselves. And with the internet at their disposal, they are a force to be reckoned with. They write, produce, record, design, and film. Let’s consider that OFWGKTA are almost a record label on their own. There seems to be an element of irony in the name Odd Future because the future does seem a bit odd. In addition, he directed his own video ‘Yonkers’ which reached over 2.5 million views on YouTube after being co-signed by Kanye West. He started the 11 member skateboard group called Odd Future Wolf Gang Kill Them All (OFWGKTA) and he self-produces his own music. Without a doubt Tyler, The Creator is in fact, a creator.
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